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MArch Architecture (ARB/RIBA part II)

Niraj Shah

The Coca-Colonisation of Varanasi

In this political satire, Coca-Cola rewrites Hindu mythology through the marketing conduit of temples. Coke sales dropped during India's farmers' protests. Their strategy? Deitify the drink.

Carved, story-laden temples are erected in Varanasi, India's holiest city, which are in fact bottling plants. Pilgrimage across the four temples mirrors Coke-production from holy Ganga water: Hindu devotees experience God through Coca-Cola.

Sales soar.