MArch Architecture (ARB/RIBA part II)
The Coca-Colonisation of Varanasi
In this political satire, Coca-Cola rewrites Hindu mythology through the marketing conduit of temples. Coke sales dropped during India's farmers' protests. Their strategy? Deitify the drink.
Carved, story-laden temples are erected in Varanasi, India's holiest city, which are in fact bottling plants. Pilgrimage across the four temples mirrors Coke-production from holy Ganga water: Hindu devotees experience God through Coca-Cola.