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BA (Hons) / HND Graphic and Digital Design

Yi Ting Liong

Is it essential?

Misinformation has been spreading as fast as the Coronavirus. Some people have been looking to ease their anxiety – with panic-shopping and experimenting with unproven 'cures'. Are they buying products because of speculated claims? Or it is essential? The aim of my work is to catch consumers in the moment, encouraging them to question their purchasing power. A direct message spreading scientific information instead of misinformation.