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BA (Hons) Film Studies

Andreea Olarean

Adverts VS Society

Today more than ever, everybody is exposed to an enormous amount of advertisements daily, they are displayed on different platforms and they all share the same goal: influencing people's choices and subconscious.
The project showcases how the development of adverts based on gender stereotyping influenced today's society by exposing the discrepancies in the way men and women are portrayed.