BA (Hons) Media and Communication
Iuliana Emma Cristina Ion
Gendered Media Opportunities: Young Female Professionals in British and Romanian Media Industries
Is the glass ceiling a thing of the past, or is gender still creating barriers for women entering the media industries? This research set out to answer this question, through a comparative study of British and Romanian industry professionals at different stages in their careers, and found that women continue to be impeded by stereotyping, sexualisation and economic disadvantage.
In an ideal society, the gender of a young woman should be irrelevant, in terms of the opportunities in the media industry. Unfortunately, this is not the case. This study seeks to investigate to what extent is gender an impediment regarding the choice of a young female professional to pursue a media career in Romania and the United Kingdom. None of the existing career guides creates a coherent narrative from the moment of doing media studies to reaching a managerial position. It compares the Romanian and the British situations through a mixed-methods research: content analysis and interviews. The three key themes examined are how women are being represented in media outlets, why they are portrayed in those specific ways, and what they achieved. The findings show a misrepresentation in both countries, with an emphasis on sexualising women. They are frequently stereotyped and discriminated against, and these issues are also affecting them economically. Even when women’s achievements are impressive, men are still dominant in the leading positions. The study concludes that gender is still an impediment regarding the media opportunities in both Romania and the United Kingdom for a young female professional.